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Master Informatie

Msc Innovation Management
The objective of the program is to educate academic engineers who have scientific knowledge and insights on the design, behavior, and performance of innovation processes in industrial and service organisations, with a strong technological and knowledge intensive component.
Graduates of the program are able to use this knowledge and these insights to develop, conduct, and test design-oriented research within the domain of the program. Knowledge and insights in the domain originate from the research areas new product development, alliance management, evolutionary economics, knowledge management, marketing, purchasing management, and entrepreneurship.

Voor meer informatie: klik hier

Marketing Management
De master Marketing Management van de Universiteit van Tilburg is een gespecialiseerde master die theoretische diepgang combineert met praktische relevantie. Het gespecialiseerde vakkenpakket, en de integratie van academische kennis en praktijkrelevantie bereiden voor op een afstudeerscriptie binnen een bedrijf of binnen het departement marketing. De master Marketing Management wordt aangeboden in twee taalvarianten: Nederlands en Engels.

Deze master bereidt voor op hoog gewaardeerde commerciële functies, zoals account manager, marketing manager, sales manager, brand manager, enz.
(meer info op: http://www.uvt.nl/masterkiezers/opleidingen/mm/)

Marketing Research
The master Marketing Research of Tilburg University is a highly specialized master that focuses on the collection and analysis of data. As a marketing research student, you learn to interpret and disseminate marketing related results, with the purpose of supporting marketing managers in their decision making process.
The master Marketing Research prepares students for a professional career in the field of marketing research (market analyst, market researcher, consultant), or for the more academic oriented Ph.D. track.

(more information: http://www.tilburguniversity.nl/prospectivestudents/masters/programmes/feb/mr/)

Master in Marketing
Voor meer informatie: klik hier

This truly innovative programme blends theory with practice; it combines essential conceptual issues with managerial perspectives by actively involving internationally operating companies in its courses. To provide students with a rich educational experience, the MSc-Strategic Marketing adopts a problem-based learning approach using a variety of cases and projects to integrate theory and practice in strategic marketing issues.

The driving forces behind strategic marketing efforts in an international environment are based on the notion that creating, communicating, and delivering value to customers and successfully managing customer relationships create a strong competitive advantage. Therefore, this one-year programme is structured around two core themes: relationships (modules: Relationship Management and Return on Relationships) and value (modules: Value-based Marketing and Marketing Innovation Management). In addition, this Master's programme consists of two core modules on Customer Analysis and Research for Marketing Decision Making and is completed by a module on Business Skills for Marketers and the Master Thesis Project.

Together, these courses encompass and integrate all classical marketing courses such as international marketing, brand management, strategic marketing, new product development, and relationship marketing in a B-2-B and B-2-C, online and offline context.

Interested?
Go for more information to http://www.marketingsite.nl

Master in Marketing at the Erasmus School of Economics

Contemporary consumer and business markets are increasingly characterized by a move towards the knowledge economy, globalization, innovation and customer value chain management. These important trends are all driving forces for growth in today's Western economies and businesses. Even so, they demand new advanced skills from marketers, able and willing to thrive in markets that are becoming more and more international, technology-oriented and knowledge-intensive. Therefore, the mission of the Master's program in Marketing at the Erasmus School of Economics is to create marketing leaders for the knowledge economy, who are able to analyze consumer and technology trends and to shape present and future consumer and business markets. Our aspiration is to see students who have completed this Master's program emerge as marketing leaders who thrive in international innovation-intensive and knowledge-intensive markets. The Master's program in Marketing consists of core courses, electives, seminars and a Master's thesis distributed over five blocks of eight weeks each. The Master's program in Marketing offers as a primary emphasis three core concentrations, Technology Marketing, Consumer Channel Dynamics and International Marketing & Research. A secondary emphasis is on in-depth training in a set of marketing skills connected to these primary topics; Innovative Branding, Advertising, Marketing Research & Analysis, Marketing Models and Large Datasets, New Product Development & Innovation, and Knowledge-Based Marketing.

For more information, click here.

University of Groningen

Why study marketing?
Marketing focuses on customers and brands. Goal of marketing is examine the relationship between their products and services (brands) and consumers, and decide how to enhance that relationship. Key concepts are market research, customer orientation, and satisfying consumer and business needs.

This Master’s degree specialization in Marketing is taught by top specialists with an international reputation. Courses are of a high standard, and high standards are also expected of students. Most courses focus not only on theory, but also on how it is applied in practice in many different ways. Students are often asked to present a practical solution to a problem. There are also plenty of opportunities for studying abroad, and the programme is an ideal foundation for a career in marketing.

For more info, click here.